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One hundred Cuatro Rayas members join the first digital assembly in the cooperative’s history

The technical advances made in recent years by the winery, which has a cutting-edge mobile and web application APP, facilitate their attendance at a videoconference where both the youngest and the most veteran could vote and debate through smartphones and computers from their homes or in some cases from the tractor

La Seca, October 16, 2020.- Bodega Cuatro Rayas held its annual Ordinary General Assembly this Thursday afternoon, a meeting that this year has been marked by its organization by telematic means, in videoconference format, to adjust to the measures of social distance required on the occasion of the health crisis. A hundred members – a number on the average of the attendance of other years – followed the meeting from their homes digitally, while the interventions of those responsible for the Assembly, who were in the facilities of the winery respecting safety distance distributed in different spaces.

Bodega Cuatro Rayas thus demonstrates, once again, its interest and its firm commitment to the digitization of its business, which is developed in a markedly traditional sector, such as the wine market, and in rural areas. In addition to using digital channels on a daily basis for the development of its activity, promoting communication through social networks or betting on online commerce, Cuatro Rayas has an innovative corporate App for internal communication with its cooperative members and workers and last June it already held an informative meeting with the partners that was broadcast in streaming through his YouTube channel.

Despite the fact that the purpose of the annual meeting of partners is to inform them of the results of the last year – which this time corresponded to the year 2019 – the special circumstances in which the meeting took place on this occasion led to the fact that during the session it the cooperative members were brought up to date on the evolution of the wine market in the scenario of the health crisis caused by COVID-19, the results of the recently completed harvest of the 2020 vintage and other current aspects of the winery of interest to The partners, as the intention to continue betting on digitization, online sales and sustainability as the main lines of action on which to work in the coming months.

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