The Lasecana winery appoints Álvaro Gago as Director of Sustainability with the aim of promoting viticultural and social sustainability in rural areas
La Seca (Valladolid), December 12, 2019. Bodega Cuatro Rayas takes a further step in its commitment to the social and natural environment by presenting what will be its emblem in defense of viticultural and social sustainability, a seal that brings together the Cooperative’s commitment to respect the environment and towards people.
‘green & social’ They are the two terms that summarize the green philosophy that has the welfare of the people as the center of attention; For its graphic representation, a design has been developed with the image of a grape and a smiling face joined by two arrows that form a circle, which seeks to highlight the interdependence of the sustainability of the natural environment and the people who inhabit it.
As stated in the Strategic Plan 2018-2020 of Bodega Cuatro Rayas, the mission of this cooperative is to improve the standard of living of its members and workers to guarantee generational change in rural areas, creating wealth and facilitating employment for the next generations.
In the same way, the winery’s commitment to the environment is evidenced by the implementation of sustainable measures that affect the different phases of wine production: Cuatro Rayas Winery is a pioneer in the calculation and commitment to reduce the carbon footprint of its logistics management and has an agreement with Ecoglass – a non-profit organization in charge of managing the recycling of all glass containers – for the use of lighter bottles . In addition, the cardboard packaging of the products is made with Recycled material and stationery and an important part of the labeling have the stamps of FSC (Forest Stewardship Council) . In bottling, the use of closures (‘corks’) is prioritized Nomacorc Classic Green , made with a material derived from sugar cane 100% recyclable and made with renewable plant-based polymers; In addition, this type of closure allows extraordinary control of the entry of oxygen into the bottle and is the first cap in the world with a practically zero carbon footprint. On the other hand, work is being done on the development of capsules without plastic derivatives and water-based inks.
Álvaro Gago, Head of Sustainability at Bodega Cuatro Rayas
Along with the presentation of this new own label that certifies the sustainability of the products of Bodega Cuatro Rayas, the cooperative has appointed Álvaro Gago as head of Sustainability, a position that he will combine with his current work as director of the winery’s Communication department. In the words of Gago, “with the ‘green & social’ brand, the Cooperative wants to value numerous actions that it has been carrying out for years from a social and environmental point of view; in addition, the launch of this initiative will serve as an impetus to continue improving and face the challenges that are yet to come ”.
Born in Valladolid in 1984, Álvaro Gago has a degree in Journalism and a master’s degree in Foreign Trade Promotion. He began his professional career in 2003 as a contributor to the sports section of the Diario de Valladolid-El Mundo and from that moment he developed his work as an editor in different areas of local and national media such as ABC, Expansión, Diario Critico or Vozpópuli. In 2014, at the end of a master’s degree in Foreign Trade, he joined the wine sector combining tasks of the Export department and functions of the Head of Communication and Public Relations. Since 2015 he has directed the Communication department of Bodega Cuatro Rayas.