- The winery has optimized its operations, communications and data analysis through VinoTEC – Dynamics, an application supported by Office 365, Microsoft Dynamics 365, Power BI and the Microsoft Azure cloud.
- Cuatro Rayas has shortened its response times by 25% in more than 60 markets, managing around 2,500 hectares of its own vineyard and coordinating around 400 professionals between cooperative members and workers.
- The implementation of the Cuatro Rayas digitization plan has been led by Microsoft partner TIPSA, project manager and developer of the application for the wine sector VinoTEC.
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Madrid, March 2019.- Bodega Cuatro Rayas has chosen VinoTEC – Dynamics, the wine management application developed by TIPSA on Microsoft Dynamics 365 Business Central, to start its digital transformation process. Thanks to this, the winery has optimized its production processes and shortened its response times by 25% -which each day is perceived to improve significantly-. It has also optimized the quality of its operations and the service to its customers and partners, and is now able to base its business decisions on data analyzed in real time, with the competitive advantage that this implies.
Cuatro Rayas, which is located in the heart of the DO Rueda, was founded in 1935 and, since then, has managed to adapt perfectly to new trends in viticulture and wine-making processes. Its constant investments in technology, marketing and communication, as well as its experience in the sector, have made it a reference winery for Spanish white wines.
Recently, this cooperative has taken another step forward and has trusted Microsoft and its partner TIPSA to implement VinoTEC – Dynamics, the tool that has made this company a business success story by operating with agility in more than 60 markets, around 2,500 hectares of its own vineyard, producing around 17 million bottles a year and coordinating a workforce of around 400 professionals between cooperative members and workers.
Unify management with Microsoft Dynamics 365 Business Central Cuatro Rayas also promotes an interesting wine tourism offer, a business line that shares a management platform with the rest of the winery’s divisions, through Microsoft Dynamics 365 Business Central, the most advanced business management software on which VinoTEC relies. The objective is to provide the customer with a personalized experience with the highest level of security and regulatory compliance in data management. “We have always considered that a large part of the success resides in a balanced combination of commercial activity and the quality of our products and services for partners and clients,” said Vicente Orihuela, Managing Director of Bodega Cuatro Rayas. “A quality that is specified in the continuous improvement of the technical and oenological processes of elaboration and aging; in the management of financial operations and the supply chain. All this without neglecting the information security mechanisms and the new forms of multichannel communication that customers, partners or collaborators demand today and paying special attention to the exhaustive and detailed analysis of the data ”, concluded.
Take advantage of the unlimited capabilities of the cloud
Cloud technology has simplified the management and maintenance of Cuatro Rayas’ IT fabric. The flexibility provided by Microsoft Azure has made it possible for the winery to access technologies that, until recently, were limited to large corporations. Some barriers to entry that platforms such as Microsoft Dynamics 365 Business Central have eliminated, making services such as Office 365 and Dynamics 365 available to any type of company, and tools such as Power BI, in which Artificial Intelligence analyzes data in real time to take the right decision at all times.
The incorporation of this type of solutions to the daily activity of the winery has managed to position Cuatro Rayas as a renowned wine company in quality and importance, since it represents more than 20% of the wine bottled in the Rueda Designation of Origin. “Azure has allowed us, for example, to quickly and safely deploy all our e-commerce and Power BI has greatly reduced the time invested in preparing priority indicators and reports for the organization’s management teams. For this reason, our commitment to technology is still alive; it is, without a doubt, an engine for the future. We will be left to adopt, or at least raise, new horizons where, according to the experts, Artificial Intelligence has a lot to say and contribute ”, explained Mario González, responsible for IT and Technology at Cuatro Rayas.
About Cuatro Rayas Winery – The Verdejo de Rueda and the Tempranillo de Ribera
In 1935, Valladolid saw the birth of a cooperative that today is known as Bodega Cuatro Rayas, a name that it took in the 1950s from the payment where four towns converge in which the elderly said the best grapes are produced. More than eighty years later, about 400 people, whose origin and destination is now rooted in vineyards in 30 villages, make it possible for Verdejo de Rueda and Tempranillo de Ribera to reach wine lovers from all over the world.
The current winegrowers and employees live with the same dedication to the grape as their grandparents; with an eye on the future of its vineyards, old and centuries old, but also on the future of the people who work them. After more than eighty years, viticultural and social sustainability continues to be the pillar of Cuatro Rayas; the pillar of a winery that combines tradition and modernity. Equipped with new technologies for the optimization of production and storage processes to turn it into a leading company of the digital age. More information: 983 816 320 www.cuatrorayas.es
About TIPSA – VinoTEC
Tipsa is the Microsoft Partner specialized in helping wineries and wine cooperatives to integrate their business processes and optimize operations, promoting collaborative work, mobility and efficient data analysis. It is the developer and owner of VinoTEC, a set of ERP and CRM applications developed in Dynamics 365 that operates naturally with Office 365, Azure and Power BI applications. More information: 941 202 069 www.vinotec.net | www.tipsa.net
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