La Seca, DO Rueda (Valladolid), November 19, 2018.-
Bodega Cuatro Rayas previews what will be the new labeling of its flagship from the 2018 vintage, a vintage that will soon be available in restaurants, bars and usual points of sale, both in the national market and in the numerous international markets where it is present. The redesign of the Cuatro Rayas range ‘Vendimia Nocturna’ —which refers essentially to the Verdejo and Sauvignon varietals with DO Rueda, although the Tinto Roble from the DO Ribera del Duero— is based on the peculiarities of viticulture in Rueda, where, for years, a mechanized night harvest has been practiced with the aim that the low night temperatures avoid the oxidation of the must and uncontrolled fermentations; This harvest allows the optimal balance of sugar and acidity.
In the new labeling line, which maintains the essence of the own colors with which it was already working, the finishes and textures generated from key concepts become more important. The four characteristic lines of the brand now stand out in a sharp blow that allows a relief on the paper; They appear as a bird’s eye view to form four vineyard lines, on which the product, the grape, and the brand are based. With a split and more enveloping structure, it also achieves a more traditional aesthetic, although its entire design sums up modernity.
On the other hand, a clearer and more striking reading has been implemented, the brand is based on a stamping texture created to simulate the brightness and sparkles of the stony gravel that we find in the lands where wines are born. With a composition, in which volumes and textures are essential for the customer to touch and feel the brand, we add the fact that by superimposing the three labels of the three varieties in the range in order, the wave is formed typical of the brand. All these details are intended for wine lovers to see a clear evolution and improvement, but never forget that the wines are the same, with high quality and traditional know-how.
A brand synonymous with Verdejo de Rueda
Bodega Cuatro Rayas is how the Agrícola Castellana winery is known today, but both words also show the main ranges of wines of the cooperative. However, many people do not know the origin of this name, which is nothing more than a payment where four municipalities converge and where the older ones said in the middle of the last century that the best grapes were produced: La Seca, Rodilana, Medina del Campo and Wheel.